TWELVETAKE CART — EARLY ACCESS
Your store.
Your infrastructure.
Every feature built in.
A self-hosted e-commerce platform with every feature you need — already built into the core. No plugins. No app marketplace. No transaction fees. No vendor lock-in.
Run it on your own servers or let us host it for you. All features included at every tier.
THE PROBLEM
E-commerce platforms nickel and dime you
Shopify charges $39–399/mo and takes a cut of every sale. Want returns management? Pay for an app. Loyalty program? Another app. B2B features? That's $2,300/mo.
WooCommerce is "free" until you need shipping rates, subscriptions, analytics, or email marketing. Then it's plugin after plugin — $1,500–3,000/year in add-ons that break on every update.
Both make you assemble your store from dozens of pieces. You pay more, manage more, and get less. And none of them let you own your infrastructure.
THE ANSWER
Every feature. One platform. You own it.
TwelveTake Cart is a complete, self-hosted e-commerce platform. Every feature you'd need from Shopify apps, WooCommerce plugins, or BigCommerce add-ons is already built into the core.
No transaction fees. No plugin conflicts. No assembling your store from 15 different vendors. Everything works together because everything was built together.
Your store runs on your own infrastructure — your data is completely under your control. Or let us handle hosting and management so you can focus on selling.
What's included
Not add-ons. Not plugins. Built into the core. At every tier.
STORE MANAGEMENT
Full catalog management
Create products with multiple options and variants. Set per-variant pricing, SKUs, and stock levels. Upload images that are automatically optimized for fast loading. Import and export your entire catalog via CSV.
- + Unlimited products with variants, options, and images
- + Categories, tags, smart collections, and SEO metadata
- + Product bundles, comparison tools, badges, and size guides
- + Visual variant swatches (color, image, and button types)
- + Bulk import/export and WooCommerce/Shopify migration tools
SHOPPING & CHECKOUT
Cart to confirmation in seconds
Persistent cart that survives page refreshes. Multi-step checkout with real-time stock verification. Apply promotions, gift cards, and store credit at checkout. Launch your store in minutes with the guided 8-step setup wizard.
- + Guest checkout and customer accounts
- + Connect your payment processor — Square, Stripe, PayPal, or add your own
- + Subscriptions and recurring billing with dunning management
- + Multi-currency support with configurable exchange rates
- + Address validation and ZIP-based city lookup
ORDER MANAGEMENT
From payment to fulfillment
Full order lifecycle management. Create draft orders, process returns and exchanges, handle backorders, and generate PDF invoices and packing slips — all from the admin panel.
- + Full lifecycle: pending, processing, shipped, delivered, returned
- + Draft orders, order editing, and bulk actions
- + Returns and exchanges with customer self-service portal
- + Shipping labels, carrier rates, and branded tracking pages
- + PDF invoices, packing slips, and full audit log
MERCH BUILDER
Custom merchandise, built in
A full product configurator for custom merchandise — t-shirts, hoodies, mugs, whatever you sell. Customers design their own products with artwork upload, print zone placement, and live mockup previews. No competitor has anything like this.
- + Visual configurator with clickable print zones and live mockups
- + Artwork upload, DPI checking, and image upgrade fees
- + Real-time pricing with zone costs, quantity breaks, and service fees
- + S&S Activewear integration: catalog sync, inventory checking, auto-ordering
- + Dual inventory system (print + blank), saved brand kits, shareable mockups
B2B / WHOLESALE
Built for business buyers too
Shopify locks B2B behind their $2,300/mo Plus plan. We include it at every tier. Company accounts, quotes, invoices, net terms, and tax compliance — the full workflow.
- + Company accounts with PO numbers and multiple contacts
- + Quote-to-invoice workflow with dual approval
- + Net terms payment (Net 15/30/60/custom) with self-service invoice payment
- + Customer groups with tiered pricing
- + Tax compliance: W-9 collection, $599 payout cap enforcement, 1099-NEC generation
MARKETING & GROWTH
The tools that grow your business
On Shopify, a loyalty program costs $49–999/mo. An affiliate system costs $30–100/mo. Email marketing costs $100–1,000/mo. We include all of them.
- + Loyalty and rewards program with points, tiers, and redemption
- + Affiliate program with referral links, multi-level commissions, and fraud detection
- + Email marketing with campaigns, segmentation, automations, and A/B testing
- + SMS marketing with Twilio, campaigns, automations, and segment targeting
- + Promotions engine: flash sales, BOGO, bundles, volume pricing, gift cards
And everything else
Features that other platforms charge extra for. All included at every tier.
Abandoned cart recovery
Automatic email sequences to recover abandoned carts. Configurable timing, discount incentives, and conversion tracking. WooCommerce charges $129/yr for this.
Subscriptions
Recurring billing for subscription boxes, memberships, or replenishment orders. Flexible intervals, skip/pause, swap plans, and dunning management. Shopify charges $99/mo for this.
Returns and exchanges
Full return workflow: request, approve, receive, refund, or exchange. Customer self-service portal with keep-it refunds for low-value items. Shopify and BigCommerce both need paid apps for this.
Multi-vendor marketplace
Vendors get their own portal to manage products, view orders, and request payouts. Commission tracking, performance metrics, product approval queue, and 1099-NEC generation for US tax compliance.
Affiliate program
Referral links, multi-level commission tiers, performance dashboards, fraud detection, and payout management. AffiliateWP charges $149–299/yr for this as a WordPress plugin.
Loyalty and rewards
Points for purchases and actions, tier levels with increasing benefits, redemption for discounts or products. Smile.io charges up to $999/mo for this on Shopify.
Email marketing
Campaign builder, customer segmentation, A/B testing, automation rules (welcome series, post-purchase, win-back), open and click tracking. Klaviyo charges $100–1,000+/mo. We include it.
SMS marketing
SMS campaigns with Twilio integration, segment targeting, automations, A/B testing, opt-in/opt-out management, quiet hours, and delivery tracking. Typically a $50–500/mo add-on elsewhere.
Automation rules
Rule-based automations with triggers, conditions, and actions. Automate email sequences, SMS flows, and workflow triggers. Shopify charges $2,300/mo for automation features.
Search & collections
Product search with category filtering. Smart collections with auto-populated rules — define conditions and products are included automatically.
Multi-currency & multi-language
Sell globally with configurable exchange rates and full translation management. RTL support included. Product and category translations with import/export. Usually a $50–200/mo add-on.
Shipping labels & tracking
Generate shipping labels, compare carrier rates, and send branded tracking pages to customers. Auto-tracking for 11 carriers including UPS, FedEx, USPS, and DHL.
CMS, blog & FAQ
Custom pages, blog with categories and comments, and FAQ with JSON-LD structured data. Scheduled publishing for blog posts. Navigation menu management with drag-and-drop ordering.
Staff management & security
Unlimited staff accounts with role-based access control and custom roles. Two-factor authentication, fraud detection, and a full audit log of every admin action.
Custom fields
Define custom data fields on products, customers, orders, and vendors. 14 field types from text to JSON. No separate metafields app required.
SEO & social commerce
JSON-LD structured data, XML sitemaps, OpenGraph tags, URL redirects. Google Shopping feed with multi-format export. Social login via OAuth2. Catalog sync to Facebook, Instagram, and TikTok shops.
Reviews, wishlists & store credit
Customer reviews with moderation and verified purchase badges. Wishlists with sharing. Store credit that works at checkout. Social proof and retention, built in.
Digital downloads
Sell digital products alongside physical goods. Secure download links with expiring tokens, download limits, and TwelveTake Vault integration for license key management.
Gift cards & pre-orders
Sell gift cards with balance tracking and email delivery. Accept pre-orders with expected dates, deposits, and limited edition badges. Campaign system for time-limited launches.
Migration tools
Import your products, customers, and order history from WooCommerce, Shopify, or any CSV. Column mapping with preview and auto-matching. Switch in under an hour.
Theming & white-label
Make it yours — customize colors, branding, and layout from the admin panel. CSS custom properties, no code required. Fully white-label with no TwelveTake branding visible to your customers.
Setup wizard
Guided 8-step setup: identity, currency, business profile, payments, shipping, email, first product, launch. Go from install to live store in minutes — not the hours WooCommerce demands.
Accessibility
WCAG 2.1 AA compliance. Keyboard navigation, screen reader support, focus management, and non-color status indicators throughout. Every customer can shop your store.
Analytics & reporting
Sales, revenue, and profit reports with date range comparison. Conversion funnels, customer lifetime value, cohort analysis, A/B testing, and custom report builder. CSV and PDF export. Scheduled delivery via email.
Built for developers
Self-hosted. Extensible. Fully documented. Use it headless or as a complete storefront.
230+ REST API endpoints
Full REST API covering products, orders, customers, inventory, settings, and every feature module. Standardized response format with pagination and error codes.
OpenAPI 3.0 specification
Complete OpenAPI spec with 60+ endpoint definitions. Interactive API documentation served from the admin panel via ReDoc.
API key authentication
Scoped API keys for server-to-server integrations. Granular read/write permissions per resource type. Create and revoke keys from the admin panel.
Webhooks with signed payloads
HMAC-SHA256 signed payloads for 14+ event types. Exponential backoff retry logic. Delivery logs and test button in the admin panel.
Event hooks
Before/after hooks for orders, payments, shipping, inventory, and customers. File-based loading — drop a script in the hooks directory and it runs automatically.
Headless & CORS ready
Use the API as a headless backend for your own frontend. CORS support built in. Or use the included Astro storefront with View Transitions for SPA-like navigation.
Stack: Astro 5 SSR · SQLite · Tailwind CSS 4 · Node.js 18+
Comprehensive developer guide and admin guide included. Pluggable payment processor interface — add your own processor in a single file.
Simple, honest pricing
Every feature at every tier. No transaction fees. No feature gating.
Tiers differ by number of sites, support level, and API rate limits — not by features.
STARTER
TBD
All features included
- + Every feature, no exceptions
- + 1 site
- + Community support
- + Standard API rate limits
- + Zero transaction fees
PROFESSIONAL
TBD
Everything in Starter, plus
- + Up to 3 sites
- + Priority email support
- + Higher API rate limits
- + Zero transaction fees
ENTERPRISE
TBD
Everything in Professional, plus
- + Unlimited sites
- + Dedicated support
- + No API rate limits
- + Zero transaction fees
ENTERPRISE CUSTOM
Custom
Everything in Enterprise, plus
- + Custom SLAs and uptime guarantees
- + White-glove onboarding and migration
- + Custom contracts
- + Phone support
All features and pricing are subject to change during early access. Prices do not include payment processor fees (charged by your processor, not by us). Self-hosted and managed hosting options available.
How it compares
Every tier includes every feature. Here's what that means against the competition.
| Feature | Shopify | BigCommerce | WooCommerce | TwelveTake Cart |
|---|---|---|---|---|
| Transaction fees | 0.5–2.9% | None | Via plugins | None |
| Own your infrastructure | No | No | Yes (self-managed) | Yes (self or managed) |
| Staff accounts | 2–15 | Unlimited | Via plugin | Unlimited + RBAC |
| Returns management | $100–300/mo app | $100+/mo app | $99–199/yr plugin | Built in |
| Loyalty program | $49–999/mo app | $50+/mo app | $199/yr plugin | Built in |
| Email marketing | $100–1,000/mo app | $100+/mo app | $200+/yr plugin | Built in |
| SMS marketing | $50–500/mo app | $50+/mo app | $200+/yr plugin | Built in |
| B2B / Wholesale | $2,300/mo plan | Enterprise plan | $200/yr plugin | Built in |
| Subscriptions | $99/mo app | $50+/mo app | $199/yr plugin | Built in |
| Merch builder | Not available | Not available | Not available | Built in |
| Multi-vendor marketplace | $60/mo app | Not available | $150/yr plugin | Built in |
| REST API | Limited | Yes | Via plugin | 230+ endpoints + OpenAPI |
| Social commerce | $2,300/mo plan | Enterprise plan | $100+/yr plugin | Built in |
Do the math
A Shopify store with comparable features costs $1,000–2,500/mo in apps alone.
Typical Shopify store with our feature set:
TwelveTake Cart with the same features (and more):
One price. Every feature.
Zero transaction fees. Self-hosted or managed. Pricing announced soon.
Ready to own your store?
Every feature built in. Zero transaction fees. Your infrastructure, your data. TwelveTake Cart is in early access — get in touch to learn more or request a demo.