TWELVETAKE CART: EARLY ACCESS
Your whole store. Every feature built in.
A self-hosted online store with every feature you need, already built into the core. No plugins. No app marketplace. No transaction fees.
Run it on your own servers or let us host it for you. All features included at every tier.
THE PROBLEM
E-commerce platforms nickel and dime you
Shopify charges a monthly fee and takes a cut of every sale. Want returns management? Pay for an app. Loyalty program? Another app. B2B features? A pricier plan.
WooCommerce is "free" until you need shipping rates, subscriptions, analytics, or email marketing. Then it's plugin after plugin, and the add-on costs stack up.
Both make you assemble your store from dozens of pieces.
THE ANSWER
Every feature, built in.
TwelveTake Cart is a self-hosted online store. Features you'd otherwise buy as Shopify apps, WooCommerce plugins, or BigCommerce add-ons are included.
No transaction fees. No plugin conflicts.
Run it on your server, or let us handle the hosting and management so you can focus on selling.
What's included
Included at every tier.
STORE MANAGEMENT
Full catalog management
Create products with multiple options and variants. Set per-variant pricing, SKUs, and stock levels. Upload images that are automatically optimized for fast loading. Import and export your entire catalog via CSV.
- + Unlimited products with variants, options, and images
- + Categories, tags, smart collections, and SEO metadata
- + Product bundles, comparison tools, badges, and size guides
- + Visual variant swatches (color, image, and button types)
- + Bulk import/export and WooCommerce/Shopify migration tools
SHOPPING & CHECKOUT
Cart to confirmation
Persistent cart that survives page refreshes. Multi-step checkout with real-time stock verification. Apply promotions, gift cards, and store credit at checkout. Launch your store with the guided 8-step setup wizard.
- + Guest checkout and customer accounts
- + Connect your payment processor: Square, Stripe, PayPal, or add your own
- + Subscriptions and recurring billing with dunning management
- + Multi-currency support with configurable exchange rates
- + Address validation and ZIP-based city lookup
ORDER MANAGEMENT
Payment and fulfillment
Full order lifecycle management. Create draft orders, process returns and exchanges, handle backorders, and generate PDF invoices and packing slips, all from the admin panel.
- + Full lifecycle: pending, processing, shipped, delivered, returned
- + Draft orders, order editing, and bulk actions
- + Returns and exchanges with customer self-service portal
- + Shipping labels, carrier rates, and branded tracking pages
- + PDF invoices, packing slips, and full audit log
B2B / WHOLESALE
Built for business buyers too
Shopify locks B2B behind their pricier Plus plan. We include it at every tier. Company accounts, quotes, invoices, net terms, and tax compliance.
- + Company accounts with PO numbers and multiple contacts
- + Quote-to-invoice workflow with dual approval
- + Net terms payment (Net 15/30/60/custom) with self-service invoice payment
- + Customer groups with tiered pricing
- + Tax compliance: W-9 collection, $599 payout cap enforcement, 1099-NEC generation
MARKETING & GROWTH
The tools that grow your business
On Shopify, a loyalty program, an affiliate system, and email marketing are each a paid add-on. We include all of them.
- + Loyalty and rewards program with points, tiers, and redemption
- + Affiliate program with referral links, multi-level commissions, and fraud detection
- + Email marketing with campaigns, segmentation, automations, and A/B testing
- + SMS marketing with Twilio, campaigns, automations, and segment targeting
- + Promotions engine: flash sales, BOGO, bundles, volume pricing, gift cards
And everything else
Features that other platforms charge extra for. All included at every tier.
Abandoned cart recovery
Automatic email sequences to recover abandoned carts. Configurable timing, discount incentives, and conversion tracking. WooCommerce charges extra for this.
Subscriptions
Recurring billing for subscription boxes, memberships, or replenishment orders. Flexible intervals, skip/pause, swap plans, and dunning management. Shopify charges extra for this.
Returns and exchanges
Full return workflow: request, approve, receive, refund, or exchange. Customer self-service portal with keep-it refunds for low-value items. Shopify and BigCommerce both need paid apps for this.
Multi-vendor marketplace
Vendors get their own portal to manage products, view orders, and request payouts. Commission tracking, performance metrics, product approval queue, and 1099-NEC generation.
Affiliate program
Referral links, multi-level commission tiers, performance dashboards, fraud detection, and payout management. AffiliateWP charges extra for this as a WordPress plugin.
Loyalty and rewards
Points for purchases and actions, tier levels with increasing benefits, redemption for discounts or products. Smile.io charges extra for this on Shopify.
Email marketing
Campaign builder, customer segmentation, A/B testing, automation rules (welcome series, post-purchase, win-back), open and click tracking. Klaviyo charges extra. We include it.
SMS marketing
SMS campaigns with Twilio integration, segment targeting, automations, A/B testing, opt-in/opt-out management, quiet hours, and delivery tracking. Typically a paid add-on elsewhere.
Automation rules
Rule-based automations with triggers, conditions, and actions. Automate email sequences, SMS flows, and workflow triggers. Shopify reserves automation features for a pricier plan.
Search & collections
Product search with category filtering. Smart collections with auto-populated rules. Define conditions and products are included automatically.
Multi-currency & multi-language
Sell globally with configurable exchange rates and full translation management. RTL support included. Product and category translations with import/export. Usually a paid add-on.
Shipping labels & tracking
Generate shipping labels, compare carrier rates, and send branded tracking pages to customers. Auto-tracking for 11 carriers including UPS, FedEx, USPS, and DHL.
CMS, blog & FAQ
Custom pages, a blog with categories and comments, and FAQ pages that earn rich results in Google. Scheduled publishing. Drag-and-drop navigation menus.
Staff management & security
Unlimited staff accounts with role-based access control and custom roles. Two-factor authentication, fraud detection, and a full audit log of every admin action.
Custom fields
Define custom data fields on products, customers, orders, and vendors. 14 field types from text to JSON. No separate metafields app required.
SEO & social commerce
Rich Google results, automatic sitemaps, clean link previews, and URL redirects. Google Shopping feed export and one-click social sign-in. Sync your catalog to Facebook, Instagram, and TikTok shops.
Reviews, wishlists & store credit
Customer reviews with moderation and verified purchase badges. Wishlists with sharing. Store credit that works at checkout.
Digital downloads
Sell digital products alongside physical goods. Secure download links with expiring tokens, download limits, and TwelveTake Vault integration for license key management.
Gift cards & pre-orders
Sell gift cards with balance tracking and email delivery. Accept pre-orders with expected dates, deposits, and limited edition badges. Campaign system for time-limited launches.
Migration tools
Import your products, customers, and order history from WooCommerce, Shopify, or any CSV. Column mapping with preview and auto-matching.
Theming & white-label
Customize colors, branding, and layout from the admin panel. CSS custom properties, no code required. Fully white-label with no TwelveTake branding visible to your customers.
Setup wizard
Guided 8-step setup: identity, currency, business profile, payments, shipping, email, first product, launch. Go from install to live store in minutes, not the hours WooCommerce demands.
Accessibility
Built to WCAG 2.1 AA. Keyboard navigation, screen reader support, focus management, and non-color status indicators throughout. Every customer can shop your store.
Analytics & reporting
Sales, revenue, and profit reports with date range comparison. Conversion funnels, customer lifetime value, cohort analysis, A/B testing, and custom report builder. CSV and PDF export. Scheduled delivery via email.
Built for developers, too
Use it as a complete storefront or headless. A full REST API, signed webhooks, file-based event hooks, and a pluggable payment-processor interface are all included, with complete developer and admin guides.
Simple pricing
Every feature at every tier. No transaction fees.
Tiers differ by number of sites, support level, and API rate limits, not by features.
Pricing lands at general availability. During early access it is free to approved partners: every feature, no transaction fees.
STARTER
Early access
1 site
All features included
- + Every feature
- + 1 site
- + Community support
- + Standard API rate limits
- + Zero transaction fees
PROFESSIONAL
Early access
Up to 3 sites
Everything in Starter, plus
- + Up to 3 sites
- + Priority email support
- + Higher API rate limits
- + Zero transaction fees
ENTERPRISE
Early access
Unlimited sites
Everything in Professional, plus
- + Unlimited sites
- + Dedicated support
- + No API rate limits
- + Zero transaction fees
ENTERPRISE CUSTOM
Custom
Everything in Enterprise, plus
- + Custom SLAs and uptime guarantees
- + Onboarding and migration
- + Custom contracts
- + Phone support
All features and pricing are subject to change during early access. Prices do not include payment processor fees (charged by your processor, not by us). Self-hosted and managed hosting options available.
How it compares
Every tier includes every feature. Here's what that means against the competition.
| Feature | Shopify | BigCommerce | WooCommerce | TwelveTake Cart |
|---|---|---|---|---|
| Transaction fees | Charged | None | Via plugins | None |
| Runs on your own server | No | No | Yes (self-managed) | Yes (self or managed) |
| Staff accounts | Limited | Unlimited | Via plugin | Unlimited + RBAC |
| Returns management | Subscription | Subscription | Paid plugin | Included |
| Loyalty program | Subscription | Subscription | Paid plugin | Included |
| Email marketing | Subscription | Subscription | Paid plugin | Included |
| SMS marketing | Subscription | Subscription | Paid plugin | Included |
| B2B / Wholesale | Plus plan | Enterprise plan | Paid plugin | Included |
| Subscriptions | Subscription | Subscription | Paid plugin | Included |
| Merch builder | Via apps | Via apps | Via apps | Included |
| Multi-vendor marketplace | Subscription | Not available | Paid plugin | Included |
| REST API | Limited | Yes | Via plugin | 230+ endpoints + OpenAPI |
| Social commerce | Plus plan | Enterprise plan | Paid plugin | Included |
The add-ons add up
A Shopify store with comparable features means paying for each of these as a separate app.
Typical Shopify store with our feature set:
TwelveTake Cart with the same features (and more):
One price for every feature.
Zero transaction fees. Self-hosted or managed. Pricing announced soon.
Want to see it in action?
Every feature is included, with no transaction fees. TwelveTake Cart is in early access. Get in touch to learn more or request a walkthrough.