TWELVETAKE CART
Your whole store. Every feature built in.
TwelveTake Cart is a self-hosted online store that runs without plugins or an app marketplace, and it takes no cut of your sales.
Run it on your own servers or let us host it for you.
WHAT IT IS
Every feature, built in.
TwelveTake Cart is a self-hosted online store. Returns, subscriptions, loyalty, wholesale, and email marketing are part of the platform, so you are not assembling a store out of separate pieces.
It takes no cut of your sales.
Run it on your server, or let us handle the hosting and management.
What's included
STORE MANAGEMENT
Full catalog management
Create products with multiple options and variants. Set per-variant pricing, SKUs, and stock levels. Upload images that are automatically optimized for fast loading. Import and export your entire catalog via CSV.
- + Unlimited products with variants, options, and images
- + Categories, tags, smart collections, and SEO metadata
- + Product bundles, comparison tools, badges, and size guides
- + Visual variant swatches (color, image, and button types)
- + Bulk import/export and WooCommerce/Shopify migration tools
SHOPPING & CHECKOUT
Cart to confirmation
Checkout re-checks stock before the charge goes through, and backorders are allowed only where you enable them. Apply promotions, gift cards, and store credit at checkout.
- + Connect your payment processor: Square, Stripe, PayPal, or add your own
- + Subscriptions and recurring billing with dunning management
- + Multi-currency support with configurable exchange rates
- + Address validation with postal-code city lookup
ORDER MANAGEMENT
Payment and fulfillment
Create draft orders, process returns and exchanges, handle backorders, and generate PDF invoices and packing slips, all from the admin panel.
- + Draft orders, order editing, and bulk actions
- + Returns and exchanges with customer self-service portal
- + Shipping labels, carrier rates, and branded tracking pages
- + PDF invoices, packing slips, and full audit log
B2B / WHOLESALE
Built for business buyers too
Company accounts, purchase orders, net terms, and per-company pricing are part of the platform.
- + Company accounts with PO numbers and multiple contacts
- + Quote-to-invoice workflow with dual approval
- + Net terms payment (Net 15/30/60/custom) with self-service invoice payment
- + Customer groups with tiered pricing
- + US vendor-payout tax compliance: W-9 collection, configurable 1099 thresholds, 1099-NEC generation
MARKETING & GROWTH
Loyalty, affiliates, email, and SMS
Loyalty, affiliates, email, and SMS marketing are all part of the platform.
- + Loyalty and rewards program with points, tiers, and redemption
- + Affiliate program with referral links, multi-level commissions, and fraud detection
- + Email marketing with campaigns, segmentation, automations, and A/B testing
- + SMS marketing with Twilio, campaigns, automations, and segment targeting
- + Promotions engine: flash sales, BOGO, bundles, volume pricing, gift cards
- + Shareable coupon links and built-in QR codes: scan at your merch table, discount applies itself at checkout
And everything else
Everything else that comes with it.
Abandoned cart recovery
Automatic email sequences win back carts customers left behind. You set the timing and any discount incentive, and every recovered sale is tracked.
Subscriptions
Bill customers on a recurring schedule for subscription boxes, memberships, or replenishment orders. They can skip, pause, or swap plans, and failed payments are retried automatically.
Returns and exchanges
A return moves from request to approval to receipt, and ends in a refund or an exchange. Customers start it themselves from their account, and for low-value items they keep the item and still get refunded.
Multi-vendor marketplace
Vendors get their own portal to manage products, view orders, and request payouts. You track commissions and vendor performance, approve products before they go live, and generate 1099-NEC forms at year end.
Affiliate program
Affiliates get referral links and a dashboard showing their own results. You set multi-level commission tiers, watch for fraudulent referrals, and pay affiliates from the admin panel.
Loyalty and rewards
Customers earn points for purchases and other actions, move up tiers as they spend, and redeem points for discounts or products.
Email marketing
Build campaigns, segment your customers, and A/B test what you send. Automation rules cover welcome series, post-purchase, and win-back messages, and you can see opens and clicks.
SMS marketing
Send SMS campaigns through Twilio to the segments you choose. Automations, A/B testing, opt-in and opt-out handling, quiet hours, and delivery tracking are all part of it.
Automation rules
Set up rules with triggers, conditions, and actions to run email sequences, SMS flows, and internal workflows without you touching them.
Multi-currency & multi-language
Sell globally with configurable exchange rates and full translation management. Right-to-left languages like Arabic and Hebrew are supported. Product and category translations can be exported and re-imported.
Shipping labels & tracking
Generate shipping labels, compare carrier rates, and send branded tracking pages to customers, with automatic tracking updates for 11 carriers including UPS, FedEx, USPS, and DHL.
CMS, blog & FAQ
Publish custom pages, a blog with categories and comments, and FAQ pages that search engines can read. You can schedule posts ahead of time and build navigation menus by dragging items into place.
Staff management & security
Add as many staff accounts as you need, with role-based access control and roles you define. Accounts can require two-factor authentication, fraud detection is built in, and a full audit log records every admin action.
Sales tax
Set tax rates by country, state, county, city, or postal code. The most specific rule wins. Tax-exempt customers (wholesale, resellers, non-profits) upload their certificate and you approve it, with expiry tracked.
Custom fields
Define custom data fields on products, customers, orders, and vendors. A field can hold text, numbers, dates, dropdown selections, or files.
SEO & social commerce
Your products carry structured data for search engines, sitemaps generate themselves, links preview cleanly when shared, and you can redirect old URLs. You can also export a Google Shopping feed, let customers sign in with a social account, and sync your catalog to Facebook, Instagram, and TikTok shops.
Reviews, wishlists & store credit
Customers leave reviews that you moderate, and buyers get a verified purchase badge. They can save wishlists and share them, and any store credit they hold applies at checkout.
Digital downloads
Sell digital products alongside physical goods. Download links expire, you can cap how many times a file is downloaded, and TwelveTake Vault can issue the license keys.
Gift cards & pre-orders
Sell gift cards with balance tracking and email delivery. Accept pre-orders with expected dates, deposits, and limited edition badges. You can run a campaign for a time-limited launch.
Migration tools
Import your products, customers, and order history from WooCommerce, Shopify, or any CSV. You map the columns yourself, with a preview and suggested matches based on the header names.
Theming & white-label
Set your colours, logo, and typography from the admin panel, light or dark, with no code required. Go further when you need to: drop in your own stylesheet and webfonts, self-hosted or from your own CDN. Your customers never see TwelveTake branding anywhere.
Setup wizard
A guided setup takes you from install to first sale: payments, shipping, email, and your first product.
Accessibility
TwelveTake Cart is built against WCAG 2.1 AA, with keyboard navigation, screen reader support, focus management, and status indicators that do not rely on colour. Accessibility checks run on every release.
Analytics & reporting
Sales, revenue, and profit reports compare any two date ranges. You also get conversion funnels, customer lifetime value, cohort analysis, A/B tests, and a report builder of your own. Any report exports to CSV or PDF, and you can have it emailed on a schedule.
Built for developers, too
Use it as a complete storefront or headless. A full REST API, signed webhooks, file-based event hooks, and a pluggable payment-processor interface are all included.
Coming soon
TwelveTake Cart is still in development. This page describes what it does today.