TWELVETAKE CART
Your whole store. Every feature built in.
A self-hosted online store. No plugins. No app marketplace. No transaction fees.
Run it on your own servers or let us host it for you.
THE PROBLEM
E-commerce platforms nickel and dime you
Shopify charges a monthly fee and takes a cut of every sale. Want returns management? Pay for an app. Loyalty program? Another app. B2B features? A pricier plan.
WooCommerce is "free" until you need shipping rates, subscriptions, analytics, or email marketing. Then it's plugin after plugin, and the add-on costs stack up.
Both make you assemble your store from dozens of pieces.
THE ANSWER
Every feature, built in.
TwelveTake Cart is a self-hosted online store. Features you'd otherwise buy as Shopify apps, WooCommerce plugins, or BigCommerce add-ons are included.
No transaction fees. No plugin conflicts.
Run it on your server, or let us handle the hosting and management.
What's included
STORE MANAGEMENT
Full catalog management
Create products with multiple options and variants. Set per-variant pricing, SKUs, and stock levels. Upload images that are automatically optimized for fast loading. Import and export your entire catalog via CSV.
- + Unlimited products with variants, options, and images
- + Categories, tags, smart collections, and SEO metadata
- + Product bundles, comparison tools, badges, and size guides
- + Visual variant swatches (color, image, and button types)
- + Bulk import/export and WooCommerce/Shopify migration tools
SHOPPING & CHECKOUT
Cart to confirmation
Checkout re-checks stock before the charge goes through, so you never sell what you don't have. Apply promotions, gift cards, and store credit at checkout.
- + Connect your payment processor: Square, Stripe, PayPal, or add your own
- + Subscriptions and recurring billing with dunning management
- + Multi-currency support with configurable exchange rates
- + Address validation with postal-code city lookup
ORDER MANAGEMENT
Payment and fulfillment
Create draft orders, process returns and exchanges, handle backorders, and generate PDF invoices and packing slips, all from the admin panel.
- + Draft orders, order editing, and bulk actions
- + Returns and exchanges with customer self-service portal
- + Shipping labels, carrier rates, and branded tracking pages
- + PDF invoices, packing slips, and full audit log
B2B / WHOLESALE
Built for business buyers too
Shopify locks B2B behind their pricier Plus plan. We include it.
- + Company accounts with PO numbers and multiple contacts
- + Quote-to-invoice workflow with dual approval
- + Net terms payment (Net 15/30/60/custom) with self-service invoice payment
- + Customer groups with tiered pricing
- + US vendor-payout tax compliance: W-9 collection, configurable 1099 thresholds, 1099-NEC generation
MARKETING & GROWTH
Loyalty, affiliates, email, and SMS
On Shopify, a loyalty program, an affiliate system, and email marketing are each a paid add-on. We include all of them.
- + Loyalty and rewards program with points, tiers, and redemption
- + Affiliate program with referral links, multi-level commissions, and fraud detection
- + Email marketing with campaigns, segmentation, automations, and A/B testing
- + SMS marketing with Twilio, campaigns, automations, and segment targeting
- + Promotions engine: flash sales, BOGO, bundles, volume pricing, gift cards
And everything else
Features that other platforms charge extra for.
Abandoned cart recovery
Automatic email sequences to recover abandoned carts. Configurable timing, discount incentives, and conversion tracking. WooCommerce charges extra for this.
Subscriptions
Recurring billing for subscription boxes, memberships, or replenishment orders. Flexible intervals, skip/pause, swap plans, and dunning management. Shopify charges extra for this.
Returns and exchanges
Full return workflow: request, approve, receive, refund, or exchange. Customer self-service portal with keep-it refunds for low-value items. Shopify and BigCommerce both need paid apps for this.
Multi-vendor marketplace
Vendors get their own portal to manage products, view orders, and request payouts. Commission tracking, performance metrics, product approval queue, and 1099-NEC generation.
Affiliate program
Referral links, multi-level commission tiers, performance dashboards, fraud detection, and payout management. AffiliateWP charges extra for this as a WordPress plugin.
Loyalty and rewards
Points for purchases and actions, tier levels with increasing benefits, redemption for discounts or products. Smile.io charges extra for this on Shopify.
Email marketing
Campaign builder, customer segmentation, A/B testing, automation rules (welcome series, post-purchase, win-back), open and click tracking. Klaviyo charges extra. We include it.
SMS marketing
SMS campaigns with Twilio integration, segment targeting, automations, A/B testing, opt-in/opt-out management, quiet hours, and delivery tracking.
Automation rules
Rule-based automations with triggers, conditions, and actions. Automate email sequences, SMS flows, and workflow triggers. Shopify reserves automation features for a pricier plan.
Multi-currency & multi-language
Sell globally with configurable exchange rates and full translation management. Right-to-left languages like Arabic and Hebrew are supported. Product and category translations with import/export.
Shipping labels & tracking
Generate shipping labels, compare carrier rates, and send branded tracking pages to customers. Auto-tracking for 11 carriers including UPS, FedEx, USPS, and DHL.
CMS, blog & FAQ
Custom pages, a blog with categories and comments, and FAQ pages with structured data. Scheduled publishing. Drag-and-drop navigation menus.
Staff management & security
Unlimited staff accounts with role-based access control and custom roles. Two-factor authentication, fraud detection, and a full audit log of every admin action.
Sales tax
Set tax rates by country, state, county, city, or postal code. The most specific rule wins. Tax-exempt customers (wholesale, resellers, non-profits) upload their certificate and you approve it, with expiry tracked.
Custom fields
Define custom data fields on products, customers, orders, and vendors. Text, numbers, dates, dropdowns, and files. No separate metafields app required.
SEO & social commerce
Rich Google results, automatic sitemaps, clean link previews, and URL redirects. Google Shopping feed export and one-click social sign-in. Sync your catalog to Facebook, Instagram, and TikTok shops.
Reviews, wishlists & store credit
Customer reviews with moderation and verified purchase badges. Wishlists with sharing. Store credit that works at checkout.
Digital downloads
Sell digital products alongside physical goods. Secure download links with expiring tokens, download limits, and TwelveTake Vault integration for license key management.
Gift cards & pre-orders
Sell gift cards with balance tracking and email delivery. Accept pre-orders with expected dates, deposits, and limited edition badges. Campaign system for time-limited launches.
Migration tools
Import your products, customers, and order history from WooCommerce, Shopify, or any CSV. Column mapping with preview and auto-matching.
Theming & white-label
Set your colours, logo, and typography from the admin panel, light or dark, with no code required. Go further when you need to: drop in your own stylesheet and webfonts, self-hosted or from your own CDN. No TwelveTake branding anywhere your customers can see.
Setup wizard
A guided setup takes you from install to first sale: payments, shipping, email, and your first product.
Accessibility
Built against WCAG 2.1 AA: keyboard navigation, screen reader support, focus management, and non-colour status indicators throughout, with accessibility checks running on every release.
Analytics & reporting
Sales, revenue, and profit reports with date range comparison. Conversion funnels, customer lifetime value, cohort analysis, A/B testing, and custom report builder. CSV and PDF export. Scheduled delivery via email.
Built for developers, too
Use it as a complete storefront or headless. A full REST API, signed webhooks, file-based event hooks, and a pluggable payment-processor interface are all included.
How it compares
| Feature | Shopify | BigCommerce | WooCommerce | TwelveTake Cart |
|---|---|---|---|---|
| Transaction fees | 0.5–2% unless you use Shopify Payments | None | Via plugins | None |
| Runs on your own server | No | No | Yes (self-managed) | Yes (self or managed) |
| Staff accounts | Limited | Unlimited | Via plugin | Unlimited + RBAC |
| Returns management | Subscription | Subscription | Paid plugin | Included |
| Loyalty program | Subscription | Subscription | Paid plugin | Included |
| Email marketing | Subscription | Subscription | Paid plugin | Included |
| SMS marketing | Subscription | Subscription | Paid plugin | Included |
| B2B / Wholesale | Plus plan | Enterprise plan | Paid plugin | Included |
| Subscriptions | Subscription | Subscription | Paid plugin | Included |
| Merch builder | Via apps | Via apps | Via apps | Included |
| Multi-vendor marketplace | Paid app | Paid app | Paid plugin | Included |
| REST API | Yes | Yes | Yes | Included, with an OpenAPI spec |
| Social commerce | Included | Included | Paid plugin | Included |
The add-ons add up
A Shopify store with comparable features means paying for each of these as a separate app.
Typical Shopify store with our feature set:
TwelveTake Cart:
All of it, built in.
No transaction fees. Self-hosted or managed.
Want a closer look?
Every feature built in, with no transaction fees. Get in touch to learn more or request a walkthrough.